Branding
Outcast — Branding Project
Role: Brand Designer
Tools Used: Illustrator, Photoshop, Figma
Outcast is a conceptual streetwear brand developed to explore themes of independence, rebellion, and community within a modern youth subculture. I led the creative direction, logo design, and visual identity development, crafting a bold aesthetic that resonates with non-conformist values.
The brand identity uses high-contrast graphics, neon accents, and edgy iconography to reflect an underground, expressive personality. The goal was to design a cohesive brand system that could be applied across digital platforms, merchandise, and print while maintaining a strong emotional connection with a target audience that values individuality and creative freedom.
Through this project, I demonstrated strategic thinking in audience targeting, storytelling through design, and visual consistency across brand touchpoints.
Fitmatch
Role: Brand Designer
Tools Used: Figma, Adobe Illustrator, Photoshop
FitMatch is a fitness matchmaking app designed to help users find certified personal trainers based on their goals, location, and preferences. I developed a cohesive brand identity that reflects strength, trust, and personalized growth.
The logo combines a stylized “F” with a dumbbell to create a bold and memorable symbol. The visual system features a calming blue-dominant palette, modern sans-serif typography, and modular UI elements built for clarity and scalability. Brand guidelines were created to define consistent usage of logo, type hierarchy, spacing, color schemes, and button layouts across both digital and print mediums.
Logo design
Prairie Chocolate Co.
A warm, artisanal logo that blends retro script typography with a cocoa pod-inspired “P” monogram. The earthy tones evoke comfort and craftsmanship, aligning with the brand’s handmade chocolate roots.
Eat plants
This logo was developed for a modern vegan café with a focus on mindfulness and plant-based living. The serene face formed by intertwining leaves symbolizes inner calm, growth, and harmony with nature. Paired with a handwritten type, the visual identity feels organic, welcoming, and true to the café’s values of sustainability and holistic nourishment.
High noon
Also designed within a 10-minute creative sprint, this logo merges classic barbershop symbolism with a rugged, Western flair. The illustrative style and bold type hint at vintage Americana, crafting a distinctive identity suited for a character-rich grooming brand.
Sugar Sticks
Created as part of a rapid-fire branding exercise, this concept was developed in under 10 minutes. The playful identity draws inspiration from candy packaging, featuring a circular form and stylized stick elements. Its bright color palette and dynamic layout make it ideal for youth-oriented snack or sweet brands.